The festive season is here! We
are already in the middle of November and before you know it, it’s Christmas! Oh
yes Christmas our season of love and merriment (My best holiday!!). To many people this season is a period of increased
expenses and multiple spending while to the business minded person the season
is a time of increased sales and multiple financial returns. So you have to
decide what side you want to belong to this season, either the money depleting
side or the money generating side via your hustle. If you choose to belong to
the money generating side, let’s take a look at the available opportunities for your
hustle this season.
Before anything else, let us
understand that every single person is a buyer and if a buyer then a spender
and that automatically puts us all on the money depleting side as we all must
spend money this season either for luxuries and seasonal indulgence or just for
the everyday necessities but the twist in this is that though we cannot control
being on the money depleting side, it is in our power to be on the money
generating side by choosing not to only be consumers of resources but
producers/manufactures to balance our consumption. As a Nigerian I must say we
are where we are as a nation today because majority of us are just consumers
while only a few are producers/manufacturers and because of that large gap in
the consumer/producer ratio we find it difficult to achieve self sufficiency as
a nation rather we depend on other nations for almost everything we consume
thus enriching those nations while we remain impoverished. We can close that
gap a bit this season by deciding to sell as we buy, produce as we consume and
we can achieve that by being courageous enough to come out of our comfort zone
and trade our potential for profit, pursue those beautiful dreams in our heart
and make our hustle count.
The opportunity for every hustle this season
lies in the fact that we are we going to be having increased spending rate. it’s
a festive period so lots of people will be parting with more cash than usual in
the spirit of the celebrations. Houses will be renovated or redecorated, offices
and business places will be given new looks to attract more customers , wardrobes
will be changed or additions made, it’s a season to look glamorous so there
will increased demand for fashion items, new gadgets will be purchased for
personal use or as gifts for loved ones, lots of events are scheduled for this
season so caterers, bakers, decorators, DJs, MCs, performers, makeup artists,
rental services, fashion designers, professional shoppers, ushers, cleaners
etc. will be highly needed. The children will be made to feel special this
season so any children related products and services will sell, restaurants and
joints will be jam-packed so think about consumable supplies to these places
(Meat, fish, vegetables, oil, spices, fresh fruits, natural juices &
healthy drinks etc), hampers will needed for gifts (think about making a hamper
collection of your various products no matter how small/few).
From the above, we have
established that this season will be full of sales opportunities for business
people so the best time to double your hustle is now… increase your business
pace… source for more clients…advertise your hustle everywhere and to everyone
(yes let everyone who knows you directly or indirectly through social media
know what you do and pay for adverts on different platforms if you have to)…make
advert banners for your hustle and
display it everywhere…take advantage of the social media to attract sales…where
you have failed before, give it another try…re-package your brand if need be…
expand where necessary…put in more time…double your effort…set higher targets
for your business…test new waters…target a different sales audience…take your
hustle serious and expect gains from it…be up and about because opportunities
are everywhere for us to grab and can present itself at any time.
And if you have not started at
all, start now! The festive period is one of the best times to start a business
as sales opportunities are higher during the seasons. Launch that brand… offer
that service even if it means offering it free at first or at a very cheap rate…start
that troop…manufacture that product… organize that event…make that phone call
that will help you commence…start that supply business…start that transport, laundry, spice, textile etc. business…send out the
emails and bulk sms announcing your services…shoot that video…write and publish
that book…release that album…tell someone about that gadget you produced and
see how it can be introduced into the market…attend that audition…partner with
that person…reach out to a sponsor…take that chance…even if you are not ready
for sales this season, then start the
process against 2018 as seasons await us then too but in all you do please do
not let this season pass you by.
Yours in the hustle,
Uche Ucheka
09079769227
http://www.hustlewella.com/
09079769227
http://www.hustlewella.com/
Twitter:@HustlewellaBlog
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