Building a
business is tough work! Oh yes it is! And it takes only a really tough person
whose passion for that business runs way deep in the blood to succeed. Your
hustle can only thrive to the length you are willing to sacrifice for it…You
have to be ready to give it your all in order to succeed and when I say all I
mean all…it
will require your time, energy, resources and sometimes “sweat and blood” and
because I know it is inevitable for every start up entrepreneur to be tempted
to pack up even before people notice they have actually started a business, let me quickly share with us
the best time to persist in your hustle.
Challenges and down times in business are
real! But as real as they are, so also is success in business real. So if we
all can have it at the back of our minds that it is very possible to succeed in
our day to day hustle but that in order to attain that business success, we
have to overcome all kinds of obstacles then we will be better prepared for
those days of tough work.
I started by
saying that building a business is tough work and it is these business
challenges and obstacles that make the building process tough. Now being that
these challenges are inevitable we have to come up with a way of dealing with
them if we genuinely want our hustle to succeed and that is where persistence
comes to play.
In these
months of building my hustlewella brand, I have encountered a lot more
challenges than in the four years of my employment in the cooperate organization
where I work (yes I am still holding on to my job while I build my business.
Want to know how I cope? I will tell my story soon).There are times I have put
processes in place that failed me, business partners have disappointed me, I
have lost great business opportunities because I could not afford to pay for
them, I have had technical issues with my site that just disorganized me at
that point (Am currently battling with one now), business people that I am even
helping to promote their brand FOC have tried to kill my morale with their
attitude, I have made decisions that did not turn out so well, I have failed to
meet some of set targets, there are days I have been so exhausted from the demands of
my job, family & personal life that hustlewella suffers, there are gadgets
I am in dire need of at the moment to aid my hustle but cannot afford right now.
But in all of these, I am still here hanging on, pushing and pressing knowing
success is a real possibility.
So when is
the best time to persist in your hustle? That point you feel like giving up the
most. When you all hell seem to be let loose on you. When nothing seems to be
working. When all hope seem to be lost. When it looks like there is no way
forward. When too many people try to discourage you and tell you are not good
enough or that you can’t. When the burden seems heaviest. It is at this point
you must persist. Try one more time, give it a little more push, try a
different method and approach, give it a little twist and turn, re-package or re-model,
get a coach and mentor in your niche, do whatever you can to press on but
never give up. It is in your persistence and continuance that
success is guaranteed.
I leave you
with this quote from Dag Hammarskjold (2nd Secretary-General of the
United Nations)
<<When the morning freshness has been replaced by the
weariness of midday, when the leg muscles quiver under the strain, the climb
seems endless, and suddenly nothing will go quite as you wish. It
is then that you must not hesitate>>
Please leave
me a comment below if you got value from this piece.
Yours
in the Hustle,
Uche
Ucheka
09079769227http://www.hustlewella.com/
Twitter:@HustlewellaBlog
Instagram:@Hustlewella
Facebook:Hustlewella
Congratulations!!! God will sure bless this hustle as you continue to push. Thank God for the next level of hustlewlla.
ReplyDeleteWonderful
ReplyDeleteI am at that point but this lifted my spirit. Thanks for sharing
ReplyDeleteYou are welcome Ma.
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