The Best Time to Persist in Your Hustle

Building a business is tough work! Oh yes it is! And it takes only a really tough person whose passion for that business runs way deep in the blood to succeed. Your hustle can only thrive to the length you are willing to sacrifice for it…You have to be ready to give it your all in order to succeed and when I say all I mean all…it will require your time, energy, resources and sometimes “sweat and blood” and because I know it is inevitable for every start up entrepreneur to be tempted to pack up even before people notice they have actually  started a business, let me quickly share with us the best time to persist in your hustle.

Challenges and down times in business are real! But as real as they are, so also is success in business real. So if we all can have it at the back of our minds that it is very possible to succeed in our day to day hustle but that in order to attain that business success, we have to overcome all kinds of obstacles then we will be better prepared for those days of tough work.

I started by saying that building a business is tough work and it is these business challenges and obstacles that make the building process tough. Now being that these challenges are inevitable we have to come up with a way of dealing with them if we genuinely want our hustle to succeed and that is where persistence comes to play.

In these months of building my hustlewella brand, I have encountered a lot more challenges than in the four years of my employment in the cooperate organization where I work (yes I am still holding on to my job while I build my business. Want to know how I cope? I will tell my story soon).There are times I have put processes in place that failed me, business partners have disappointed me, I have lost great business opportunities because I could not afford to pay for them, I have had technical issues with my site that just disorganized me at that point (Am currently battling with one now), business people that I am even helping to promote their brand FOC have tried to kill my morale with their attitude, I have made decisions that did not turn out so well, I have failed to meet some of set targets, there are days  I have been so exhausted from the demands of my job, family & personal life that hustlewella suffers, there are gadgets I am in dire need of at the moment to aid my hustle but cannot afford right now. But in all of these, I am still here hanging on, pushing and pressing knowing success is a real possibility.

So when is the best time to persist in your hustle? That point you feel like giving up the most. When you all hell seem to be let loose on you. When nothing seems to be working. When all hope seem to be lost. When it looks like there is no way forward. When too many people try to discourage you and tell you are not good enough or that you can’t. When the burden seems heaviest. It is at this point you must persist. Try one more time, give it a little more push, try a different method and approach, give it a little twist and turn, re-package or re-model, get a coach and mentor in your niche, do whatever you can to press on but never give up. It is in your persistence and continuance that success is guaranteed.

I leave you with this quote from Dag Hammarskjold (2^nd Secretary-General of the United Nations)

 <<When the morning freshness has been replaced by the weariness of midday, when the leg muscles quiver under the strain, the climb seems endless, and suddenly nothing will go quite as you wish. It is then that you must not hesitate>>

Please leave me a comment below if you got value from this piece.

Yours in the Hustle,

Uche Ucheka

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